Websites aren’t a business card - they’re more like a fitting-room mirror.
They should be about how you can make your customers look and feel their best.
Spoiler: it usually involves buying from you.
You’re the best at what you do. But is your website copy really doing you justice? Or could it be less frumpy?
Good copy should lead to sales. It should be so interesting that it turns readers into buyers. If your company bio starts with "Our company has offered logistics solutions since 1982”, then it isn’t going to lead to sparkling sales figures.
You know what that means — it means customers are buying from someone else.
Let’s fix that.