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Becoming a freelance dad during a pandemic

Becoming a dad during the pandemic was a rollercoaster. Balancing dad duties with Sterling Copy projects and chaotic hospital...

The one-handed kid who won a piano contest

Or why it's dangerous to skip out on research I sometimes get approached by clients who want to rush the research process. While this...

A COVID checklist for your freelance business

Or how to make the most of quiet times It shouldn’t have taken a pandemic to get me thinking about a much-needed rebrand. But it did....

Why your business doesn’t need a mission statement

I know it sounds like something NASA would have on their website. Which makes it appealing on some level. But they don’t. They do...

What Netflix's Indian Matchmaking can teach you about client management

Netflix’s Indian Matchmaking isn’t just a show about the meme-worthy Sima from Mumbai. Hear me out. It’s also packed with intriguing...

The Art of the Cold Call

Doorstepping strangers used to be part of my job. Depending on the day and the news story, it veered between entertaining and ethically...

You haven’t seen THIS copywriting list on Buzzfeed

As well as ghostwriting I also work as a copywriter. There’s often crossover and I wanted to share some tips and tricks I learned...

Some more reasons