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Becoming a dad during the pandemic was a rollercoaster. Balancing dad duties with Sterling Copy projects and chaotic hospital...

Or why it's dangerous to skip out on research I sometimes get approached by clients who want to rush the research process. While this...

Or how to make the most of quiet times It shouldn’t have taken a pandemic to get me thinking about a much-needed rebrand. But it did....

I know it sounds like something NASA would have on their website. Which makes it appealing on some level. But they don’t. They do...

Netflix’s Indian Matchmaking isn’t just a show about the meme-worthy Sima from Mumbai. Hear me out. It’s also packed with intriguing...

Doorstepping strangers used to be part of my job. Depending on the day and the news story, it veered between entertaining and ethically...

As well as ghostwriting I also work as a copywriter. There’s often crossover and I wanted to share some tips and tricks I learned...